Execute integrated marketing campaigns across multiple channels, especially Instagram (950+ followers) - including event marketing, email marketing, and offline marketing tactics like tabling and flyering - to increase awareness and engagement with VISA.
Promote a fundraiser recently to facilitate 1 event, yielding $1,335 in revenue.
Collaborate closely with 2 graphic designers from the Visual Sub-department to create custom graphics, merchandise, and decoration plans specifically tailored to promote VISA's events and fundraisers through 25+ posts, resulting in approximately 3,400 organic reach and 4,700 visits on our Instagram page (a 266.2% and 288% increase, respectively) over an 8-week event campaign.
Serve as the organization's photographer, holding photoshoots and capturing compelling photographs and videos during events and fundraisers.
Vietnamese International Student Association at USF
Marketing Director
Dec 2023 — present
