Zimmerman Advertising, LLC.
Retail Account Services Intern
Jun 2024 – August 2024
Participated in researching, creating, and planning a hypothetical 360º marketing campaign for Planet Fitnessin the Boston DMA, addressing their new price change and drawing a ROAS of $20.78.
Engaged in different departments, from Strategy and Media Buying and Planning to Account Services and Data Analytics, to learn how each team functions, shadow their day-to-day duties, and apply those to thecampaign.
Utilized Omni Audience Explorer and Mintel to research prospective target audiences, as well as MicrosoftExcel to analyze and visualize the target % along with their indexes for the campaign.
Created vivid, informative PowerPoint presentations for idea pitches and daily tasks.
